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Avoiding Amazon Seller Central Deactivation: A Comprehensive Guide

As an Amazon seller, maintaining a healthy account is crucial for your business. Account deactivation can be a nightmare, but fear not! Let’s dive into strategies to prevent it:

1. Understand Amazon’s Policies

Before you even list a product, familiarize yourself with Amazon’s policies. Ignorance isn’t bliss here. Learn about design rights, intellectual property, and authenticity requirements. Amazon takes these seriously, and violations can lead to deactivation.

2. Source Legitimately

When sourcing products, ensure they are authentic and legally obtained. Avoid counterfeit or knockoff items. If you’re unsure, ask your suppliers for documentation proving authenticity. Keep records handy—they’re your safety net.

3. Register Designs

If you’re creating your own products, consider registering designs with the Intellectual Property Office (IPO) in your country. Design rights give you legal protection. It’s like armor against infringement claims.

4. Monitor Performance Metrics

Amazon tracks your performance. Keep an eye on metrics like order defect rate, late shipment rate, and customer feedback. Address issues promptly. Prevention is better than cure.

5. Handle Infringement Complaints Swiftly

If someone accuses you of infringement, act swiftly. Gather evidence, including licensing agreements or proof of design rights. Submit a strong appeal through Seller Central. Be patient—it might take time.

6. Appeal and Modify Listings

In Seller Central, go to Performance and click Account Health. Select the issue within the Product Policy Compliance column. Follow instructions to submit an appeal or modify your listing details. Monitor your email for Amazon’s decision1.

7. Communicate with Amazon

If your account is deactivated, don’t panic. Reach out to Amazon through the appropriate channels. Be polite and concise. Explain the steps you’ve taken to rectify the issue. Persistence pays off.

8. MAIN POINT: Obtain Brand Permission

When selling branded products on Amazon, brand permission is essential. Without it, you risk infringement claims and potential deactivation. Here’s what you need to know:

What Is Brand Permission?

Brand permission grants you the right to sell a specific brand’s products. It ensures that you are an authorized seller, maintaining the brand’s integrity. Without permission, you’re treading on thin ice.

How to Obtain Brand Permission:

  1. Authorized Distributorship:
    • Reach out to the brand directly. Explain your business model and request authorization.
    • Some brands have specific application processes. Follow them diligently.
    • Provide necessary documentation, such as your business license, tax ID, and sales history.
    • If approved, you’ll receive written confirmation or access to a brand portal.
  2. Wholesale Agreements:
    • Partner with wholesalers who have existing relationships with brands.
    • Wholesalers often have the necessary permissions to distribute branded products.
    • Ensure your wholesale agreements explicitly allow you to sell on Amazon.
  3. Brand Registry:
    • Enroll in Amazon’s Brand Registry program.
    • This program helps protect your brand and prevents unauthorized sellers.
    • Once registered, you gain access to tools for reporting violations and managing your listings.
  4. Private Label Products:
    • Create your own brand or product line (private label).
    • Register your brand with Amazon through Brand Registry.
    • As the brand owner, you have full control over your listings.

Why Brand Permission Matters:

  • Avoid Inauthentic Claims: Unauthorized sellers risk being labeled as inauthentic. Brand permission validates your legitimacy.
  • Product Listings: Without permission, you can’t create accurate product listings or use brand-specific keywords.
  • Buy Box Eligibility: Only authorized sellers compete for the Buy Box. Brand permission increases your chances.


  • Documentation: Keep records of brand permissions, agreements, and correspondence.
  • Regular Audits: Periodically review your inventory. Remove any unauthorized products promptly.
  • Stay Updated: Brands may change their policies. Stay informed to maintain compliance.

By securing brand permission, you not only protect your account but also build trust with customers. Remember, a strong foundation ensures long-term success on Amazon.


By adhering to Amazon’s policies, staying vigilant, and addressing issues promptly, you can avoid deactivation. Remember, prevention is key. Keep your business thriving, and may your seller journey be smooth!


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