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Do Not Sell on Amazon Without Brand Permission

When it comes to selling products on Amazon, navigating the rules and regulations can be a bit like traversing a dense jungle. One critical aspect to consider is brand permission. Let’s delve into this topic and explore why it’s essential to have the right permissions in place.

Gated Categories and Ungating Process

Amazon has what are known as gated categories—those that require approval before you can sell within them. These categories often involve higher-risk items, such as food or cosmetics, which demand extra safety measures. To get ungated in a restricted category, you’ll need to provide Amazon with additional information about your business, such as your business license. Once ungated, you can sell products in that category without requiring approval for each individual item.

The list of gated categories includes:

  1. Postage stamps
  2. Collectible Coins
  3. Fine Art
  4. Holiday Selling Requirements in Toys & Games
  5. Jewelry
  6. Join Amazon Subscription Boxes
  7. Made in Italy
  8. Music & DVD Services
  9. Sports Collectibles
  10. Streaming Media Players
  11. Video, DVD, & Blu-ray
  12. Watches

If you’re eyeing these restricted categories, be prepared for the approval process. But fear not—there are plenty of other categories where you can start selling without the ungating hassle.

Categories You Can Sell Without Approval

While some categories require Amazon’s blessing, there are several that you can dive into without needing to be ungated. Here are a few:

  1. Amazon Kindle: Utilize Kindle Direct Publishing to publish your own books, journals, and themed notepads. Take advantage of Amazon’s print-on-demand service, allowing you to start selling with minimal investment.
  2. Arts, Crafts & Sewing: Home businesses and crafters can sell a wide variety of products in this category without requiring Amazon’s approval.

Brand Registry and Intellectual Property Risks

Now, let’s talk about brand registry. While you can technically sell products without a trademark on Amazon, it’s a risky move. Without joining the Amazon Brand Registry, you leave yourself vulnerable to intellectual property risks. Unauthorized sellers can harm your brand reputation by peddling counterfeit products and stealing sales from you.

In summary, tread carefully in the Amazon marketplace. Seek brand permission, understand the rules, and ensure your products comply with safety regulations. Whether you’re navigating gated categories or building your brand, knowledge is your best ally.

Remember, selling bananas might be simpler, but the world of e-commerce demands a bit more finesse!


  1. What Can I Sell On Amazon Without Approval? (2022 Guide)
  2. Can I Sell on Amazon Without Brand Registry?
  3. Handling Unauthorized Sellers of Your Products on Amazon
  4. How To Get Permission to Sell Brands on Amazon in 2023
  5. Is Amazon Brand Registry Mandatory? & How To Sell Without

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