How to sell internationally on Amazon post brexit

  • First, you need to decide whether you want to use Amazon’s European Fulfilment Network (EFN) or your own carrier to ship your products to the EU. EFN is a service that allows you to fulfil orders from any Amazon European marketplace, while you ship your goods to Amazon’s fulfilment centres in just one country such as the UK. However, EFN is no longer available for cross-border orders between the UK and the EU, due to the new customs and tax requirements. You will need to register for VAT in each destination country, and pay any duties and fees that may apply. You can find more information about EFN on Amazon’s website1.
  • Second, you need to check the product requirements and restrictions of the EU countries where you want to sell your products. Some products may be prohibited, restricted, or subject to additional rules and regulations in certain countries. For example, some products may require a CE marking, a declaration of conformity, or a UKCA marking to be sold in the EU. You can find more information about product requirements and restrictions on the UK government’s website2 and on Amazon’s website3.
  • Third, you need to update your listings and policies to reflect the changes in tax, duty, and import and export regulations. You need to include the following information in your listings and policies:
  • Fourth, you need to keep records and report any changes to HMRC and Amazon. You need to keep records of your sales, payments, taxes, duties, and other fees for at least 6 years from the end of the tax year they relate to. You also need to report any changes to your business details, product details, or account details to HMRC and Amazon. You can use Amazon’s online services or your payroll software to report any changes to HMRC and Amazon.

Selling products internationally on Amazon post Brexit can be a rewarding experience, as long as you follow the rules and regulations, and provide a good service to your buyers. You can also use Amazon’s tools and resources to help you with your international selling, such as Amazon’s seller centre, Amazon’s cross-border trade handbook, and Amazon’s customer service. You can find more information and guidance on how to sell internationally on Amazon on Amazon’s website.


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