Why should I advertise on Facebook?
Facebook is a powerful platform that offers numerous benefits for advertisers. Here are some reasons why you should consider advertising on Facebook:
- Your Customers Are on Facebook
Let’s start with the facts80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
- Highly Targeted Advertising
A major benefit of Facebook advertising is its ability to reach your exact audience1. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
- Cost-Effective Advertising
When we talk about traditional media vs social media advertising, another major benefit of Facebook ads is that it is one of the cheapest forms of advertising. You can literally spend £5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.
- Fast Results
Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
- Global Reach
Facebook allows you to reach a global audience. This can be particularly beneficial for businesses looking to expand their customer base internationally.
- Builds Brand Awareness
Facebook advertising can help build brand awareness. By consistently showing up in users’ feeds, you can keep your brand at the top of their minds.
- Lead Generation
Facebook can be a powerful tool for lead generation. You can use targeted ads to reach potential customers who are likely to be interested in your products or services.
- Improves SEO Ranks
Facebook advertising can also help improve your SEO ranks. Social signals from Facebook can influence your website’s search engine rankings.
In conclusion, Facebook advertising offers a unique combination of broad reach, precise targeting, cost-effectiveness, and fast results. Whether you’re a small business owner or a marketing manager at a large corporation, Facebook advertising can be a powerful tool in your marketing arsenal.